pure: K (Pure + Key // Derma-Bio Beauty) is a Korean skincare brand that has redefined the standard when it comes to what you're putting on your skin. Gentle skincare is becoming the new norm, and pure: K is at the forefront of the movement.

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pure: K uses LNP Technology, Lipid Nano-Particles, to protect and safely deliver active ingredients deep into your skin, exactly where they're needed, at a cellular level.

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Created by Professor Namjoon Cho, TinaKDesign is proud to offer a science-backed skincare line that has your skin health in mind.